GEWISS continues its transformation and growth journey by securing another prestigious international recognition: the IF DESIGN AWARD 2024, in the Corporate Identity / Branding category, awarded for its new brand identity, developed in collaboration with global brand consultancy Interbrand.

Following the Red Dot Design Award received in November 2024, this latest recognition underscores the value of the company's strategy, further consolidating its identity as a design partner for integrated technological solutions aimed at businesses, professionals, and end customers. The partnership with Interbrand has redefined GEWISS' role in the market and society, helping to build a distinctive visual identity expressed through a new design language and Bicky, the geometric shape inspired by the GEWISS logo, which characterizes all the Group's digital and offline touchpoints. Bicky symbolizes the connection between technology and innovation, representing the brand’s ability to develop integrated and connected solutions for the electrical and lighting sectors.

"This award," explains Francesco Toscano, Chief Marketing Officer of GEWISS, "is yet another confirmation of the transformation journey we have embarked on. Our renewed Brand Identity is not just an aesthetic evolution but a reflection of our strategy—an identity that speaks of connection, innovation, and sustainability. The project developed with Interbrand successfully translated this vision into a distinctive visual language, strengthening GEWISS' positioning on the global stage."

“This recognition demonstrates how a design process with strategic bases deeply rooted in the company DNA can contribute to communicating the evolution of a brand”, adds Andrea Serati, Creative Director of Interbrand, “With Gewiss we worked on a visual identity to support the new strategic direction, creating an ecosystem capable of responding to new business challenges”.

The partnership between GEWISS and Interbrand will continue in the coming months with new projects aimed at further strengthening the brand’s positioning and enhancing the company’s identity, translating strategy into consistent and distinctive brand experiences capable of generating market impact and creating value for the entire stakeholder ecosystem.

Design serving light. The prestigious IF Design also awarded INDEX+ by Performance In Lighting, a product that demonstrates how innovation can be a strategic lever to make technology more accessible, efficient and sustainable. Its patented extraordinary optical system, which significantly reduces energy consumption, impressed the international jury of 131 independent design experts, earning this prestigious recognition.